Sam Duncan, Net Purpose
Sam Duncan / Net Purpose

Sam is Co-Founder & CEO of Net Purpose: a London-based technology start-up on a mission to make impact measurement effortless for all investors by 2025.  Backed by clients with over $1tn in assets under management and leading investors like Illuminate Financial and former Chair of Goldman Sachs Asset Management Jim O’Neill, Net Purpose cleans, standardizes and structures data on the social and environmental outcomes of companies and investment portfolios.  Clients of Net Purpose can effortlessly report in line with all global standards and goals, and accelerate our transition to a more sustainable world.

Sam was previously Head of Impact at LeapFrog Investments, a specialist investor in emerging markets whose portfolio companies reach over 160 million underserved people with financial services and healthcare, across 33 countries.  Sam has held senior impact investing advisory positions with B Lab, UN PRI, the IFC, and the Impact Management Project.  Sam is Australian, started her career at Goldman Sachs, and is a graduate of the University of Queensland and the Johns Hopkins School of Advanced International Studies (SAIS) in Washington, DC.